UNLOCK YOUR FUTURE

We have the industry's most complete lineup!

Bass Pro Shops^® and White River Marine Group™ have a record of outdoor leadership that spans more than three decades. Not only do we have some of the biggest and best-known names in boating—our dealers and brands have a record of 10 years of uninterrupted market share gains. We have accomplished this by providing boaters with top-quality and innovative boats that are loaded with features at our high value, nationally advertised NO HAGGLE NO HASSLE^® pricing.

As part of our dealer network, you'll enjoy unmatched national advertising coverage and a leading internet presence that will drive traffic to your store. Plus, our corporate stability and dealer support program are unmatched in the industry. It all comes down to less hassle and more dollars on the bottom line for you!

WHITE RIVER MARINE GROUP DEALER BENEFITS

• Unmatched National Advertising

  White River Marine Group has the only boat brands promoted through every media outlet Bass Pro Shops^® uses. We gain maximum exposure through national cable TV, local/national radio, Bass Pro Shops^® Catalogs, newspaper inserts and more!
  
  

• Leading Internet Presence

  Our brand websites lead the industry in the amount of site traffic they receive and are supplemented with countless referrals from basspro.com. Site visitors can view the entire range of boats we have available, as well as find the dealership closest to them.
  
  

• Corporate Stability

  The foundation of our business model is the appeal and financial strength of Bass Pro Shops^®, which receives more annual visitors than most other destinations. Our loyal customer base in every state is comprised of outdoor enthusiasts and includes more boat buyers than any other in the business.
  
  

• Lean Retail Inventory Model

  Our lean retail inventory model enables our dealers to stock representative boat models, which are replenished just in time from distribution centers. It means lower costs and a better bottom line for you!
  
  

• Second-to-None Dealer Support

  We understand retail, and it shows. We focus on pulling product through dealers by building retail traffic and provide unprecedented support to help our dealers sell through their inventory. As a result, we continue to build and ship fast-turning products to meet ongoing demand from our customers.
  
  

• Fair and Fast Warranty Payments

  For customer warranty claims, we make payments at the dealer's posted retail labor rate with a one-day approval on filings!
  
  

• In-House Financial Services

  White River Marine Financial Services offers financial solutions through online access to financial sources for all Tracker Marine Group dealers. You can reduce costs and boost profits with the help of professional business managers available to aid you in getting financing and selling aftermarket products.
  
  

• Dealer Profitability

  With available back-end rebates of up to eight percent, dealers loyal to our brands can generate margins approaching 20% on volume models.

BRADFORD MARINE

TRACKER^® boats have been America's Favorite Fishing Boats for 35 years, and for good reasons! Every one of our rugged aluminum Deep V, Mod V, GRIZZLY^® and Jon boats comes fully featured with everything you need to start fishing now.

For decades, NITRO^® performance bass boats have set the standard on the tournament fishing circuits. Trusted by the biggest names in the game, these boats are renowned for their superb rides, advanced fishing features and supreme ruggedness.

Legendary MAKO^® boats are known the world over for their rugged construction, superior fishing ability and unbeatable smooth, dry ride. Today's lineup includes a full range of inshore and offshore boats ready to satisfy anglers everywhere.

SUN TRACKER^® pontoon boats have been helping families all over the world build lifelong memories together since 1983. Ranging from 16- to 25-feet long, every boat in the lineup is loaded with ingenious amenities and delivers value unlike any other.

TAHOE^® sport boats provide the most stylish means around to escape your hectic schedule to a world where you can fish, ski and relax the day away. A full lineup of spirited runabout and deck boats provides a watercraft to fit any need and budget.

REGENCY^® luxury pontoon boats are designed to usher friends and family through years of elegant outings. From cruising to relaxing to entertaining, every model offers an impressive array of features to help boaters unwind in style.