About Us

Johnny Morris

Bass Pro Shops® introduced the original BASS TRACKER® with high hopes and an idea. More than forty years ago, back in 1978, Johnny and his father John A. Morris came up with the idea to produce the first completely-outfitted fishing boat package in the world.

As with the selection of every item featured in the Bass Pro Shops catalog, the most important consideration was quality.

When Bass Pro Shops decided to market a boat, we visited boat shows and builders across the nation to develop the finest boat possible. While keeping anglers and their needs in mind, it took more than two years to develop the first BASS TRACKER. Simultaneously, Bass Pro Shops was the first major builder to build a trailer to match one specific boat. Johnny and his dad pioneered the “total package” concept, selecting or developing the best components. Only when the BASS TRACKER package—boat, trailer, outboard, fishfinder and trolling motor—was in line with Bass Pro Shops’ commitment to quality, innovation and performance, did we concentrate on achieving the lowest possible selling price.

At Bass Pro Shops, we don’t cut corners to achieve lower prices—we use volume to help reduce costs. Our Mercury® outboards are a good example. We buy them just like we buy tackle boxes—by the semi-truck load, delivered directly from the manufacturer’s plant to our plant.

Today, the company operates nine state-of-the-art plants right here in the Ozarks. By being the manufacturer and the seller, we are able to maintain superior quality standards while reducing costs. In effect, you’re buying factory-direct from the world’s largest manufacturer of boats. By eliminating middle-man expense and by streamlining operations, we deliver our boats directly to anglers for less money than competitors charge their dealers.

TRACKER boats are designed with one purpose: to be dependable fishing machines. When it comes to catching fish, you won’t find a boat that moves better, is as stable, or handles with as much finesse as a TRACKER. We build our hulls to the heaviest aluminum standards in the industry—nowhere will you find a stronger, better-balanced hull. And our craftspeople are the most qualified professionals in the industry. As a result, the structural integrity of the TRACKER hull is unrivaled.

In addition to strength, we build performance into our boats. When you buy a TRACKER, you’re buying more than just a boat—you’re buying a complete fishing machine. The boat, motor, trailer, fishfinder, trolling motor and every other component has undergone exhaustive testing—both in the lab and on the water—before becoming official equipment on the world’s #1-selling bass boat.

Finally, outboards are rigged to rigid specifications by our Mercury®-trained personnel so that boat and motor work in harmony to deliver unmatched fishing performance and trouble-free maintenance.

Innovation, quality and dedication to excellence: that’s the TRACKER story.

America's #1 Selling Aluminum Fishing Boats

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