Providing unmatched quality and value since 1978.
Back in the 1970s, when Bass Pro Shops®
founder Johnny Morris fished professional bass tournaments, buying a fishing boat was a complicated process, because every component was priced and sold separately. He knew he could make things simpler.
So in 1978, he created the industry’s first ready-to-fish boat package, complete with boat, motor and trailer, as well as accessories like an electronic fishfinder, trolling motor and batteries. And he offered it at a nationally published NO HAGGLE NO HASSLE® price
, another unheard-of first. His goal? To deliver a full lineup of fishing boats of unmatched quality and value and build long-term trust with his customers. The original BASS TRACKER®
fishing package was an instant hit and immediately became America’s favorite fishing boat.
Boats has remained America’s best-selling brand by delivering the best fishing boat values through the best national dealer network. It’s the TRACKER®