Press Room

CHAMBER OF COMMERCE HONORS
LOCAL BOAT DEALER UNDER NEW OWNERSHIP
Ribbon-Cutting Celebrates Tracker Marine-Crystal-Pierz Partnership

• What:               Ribbon-cutting event for ‘new’ Crystal-Piers Boat Dealership                 
• Where:             Tracker Marine/Crystal-Pierz dealership located at 5375 Landmark Drive, Brainerd, MN
• When:              Tuesday, April 6, 2010 9:00am
• Why:                Photo opportunities and interviews regarding recent change of ownership

Brainerd, Minnesota---April 2, 2010---Brainerd Chamber of Commerce Ambassadors will hold a ribbon-cutting ceremony and present a Certificate of Recognition to Crystal-Pierz Marine Tuesday, April 6th at 9am.  A familiar name among Minnesota boaters, Crystal-Pierz was acquired by Missouri based Tracker Marine, a division of Bass Pro Shops, in January, 2010.  Now a part of the number one boat retailer in the United States, the new Crystal-Pierz has the backing and support of a recognized industry leader.

Crystal-Pierz Marine has been an award winning boat dealer in Minnesota and surrounding states for over 50 years and continues to employ local people. A majority of current associates were part of the organization before the change in ownership. 

“Our team has been a part of the community for many years,” said Thad Jameson, General Manager for the Brainerd location.  “We look forward to serving the needs of local boat owners with quality service and sales support.” 

Crystal-Pierz Marine is a Marine Five-Star Certified Dealer, recognized by the industry for its adoption of business processes that support fulfillment of the Marine Customer Bill of Rights.  More details are available at www.CrystalPierz.com .

Tracker Boats, the core aluminum fishing boat brand in the new Crystal-Pierz lineup, is the #1 selling fishing boat in America and recipient of the prestigious National Marine Manufacturers Association 2009 CSI Award for excellence in customer satisfaction.  The dealership will also carry category leading Sun Tracker pontoon boats, Tahoe sport boats, Nitro performance fishing boats and Mako center console fishing boats.

“The Crystal-Pierz name has a great reputation for customer service in Minnesota,” said Bass Pro Shops and Tracker Marine President, Jim Hagale. “Tracker Boats is the #1 selling fishing boat brand in America. By bringing together these respected names, we intend to deliver excellence in quality, service and value to our customers in Brainerd and throughout the upper midwest.”

Bass Pro Shops founder Johnny Morris, introduced the first professionally rigged boat, motor and trailer fish-ready package in 1978. The Bass Tracker boat “package” revolutionized the marine industry and provided the foundation for what is now the one of the leading fishing and recreational boat builders in the world. The Bass Pro Shops Tracker Boat Center unit with over 70 locations in 28 states, is the #1 boat retailer in America.

For more information on other TRACKER® models, contact your nearest TRACKER® dealer or visit the website at www.trackerboats.com . There is a convenient dealer  locator on the website.

FOR IMMEDIATE RELEASE
Contact:
Larry Whiteley (417) 873-5022  lwhiteley@basspro.com
Katie Mitchell  (417) 873-5618 kamitchell@basspro.com
Jenna Kendall   (417) 873-5059 jmkendall@basspro.com