TRACKER Heritage
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A LEGACY OF TRUST.
In 1978, Johnny Morris creates the industry's first, fully accessorized, ready-to-fish BASS TRACKER®, boat, motor and trailer package at an unheard-of nationally published price. In 1982, TRACKER Boats opens its first plant in Lebanon, MO, dedicated to the manufacture of TRACKER fishing boats. In 1988, the company's custom boat trailer factory opens in Ozark, MO. Each trailer is factory-matched –custom fit, sized and color coordinated for the boat it will carry. In 2008, TRACKER Boats celebrates 30 years as the #1 builder of aluminum fishing boats – and as the acknowledged leader in innovative aluminum boat technology. In 2009, TRACKER Boats receives the prestigious CSI Award for excellence in customer satisfaction from the National Marine Manufacturers Association.
Today, Johnny still leads our company in carrying out his original mission: 'Build the best fishing boat value possible. No compromises, no excuses and no shortcuts. That's the TRACKER way.'
In 1978, Johnny Morris creates the industry's first, fully accessorized, ready-to-fish BASS TRACKER®, boat, motor and trailer package at an unheard-of nationally published price. In 1982, TRACKER Boats opens its first plant in Lebanon, MO, dedicated to the manufacture of TRACKER fishing boats. In 1988, the company's custom boat trailer factory opens in Ozark, MO. Each trailer is factory-matched –custom fit, sized and color coordinated for the boat it will carry. In 2008, TRACKER Boats celebrates 30 years as the #1 builder of aluminum fishing boats – and as the acknowledged leader in innovative aluminum boat technology. In 2009, TRACKER Boats receives the prestigious CSI Award for excellence in customer satisfaction from the National Marine Manufacturers Association.
Today, Johnny still leads our company in carrying out his original mission: 'Build the best fishing boat value possible. No compromises, no excuses and no shortcuts. That's the TRACKER way.'