America's Best Boating Value
TRACKER BOATS PROVIDING UNMATCHED QUALITY AND VALUE
Back in the 1970s, when the founder of Bass Pro Shops®, John L. "Johnny" Morris, fished professional bass tournaments — buying a fishing boat was a complicated process, with every component priced and sold separately. He knew he could make things simpler.
So in 1978, he created the industry's first ready-to-fish boat package, complete with boat, motor and trailer — plus accessories like an electronic fish finder, trolling motor and batteries. And he offered it at a nationally published No Haggle, No Hassle price — another unheard-of first. His goal? To deliver a full-lineup of fishing boats of unmatched QUALITY and VALUE, and build long-term TRUST with his customers. The original BASS TRACKER fishing package was an instant hit — immediately becoming America's favorite fishing boat.
TRACKER® Boats has become America's best-selling brand supported by a national dealer network and by delivering America's best fishing boat values. It's the TRACKER Way.
Back in the 1970s, when the founder of Bass Pro Shops®, John L. "Johnny" Morris, fished professional bass tournaments — buying a fishing boat was a complicated process, with every component priced and sold separately. He knew he could make things simpler.
So in 1978, he created the industry's first ready-to-fish boat package, complete with boat, motor and trailer — plus accessories like an electronic fish finder, trolling motor and batteries. And he offered it at a nationally published No Haggle, No Hassle price — another unheard-of first. His goal? To deliver a full-lineup of fishing boats of unmatched QUALITY and VALUE, and build long-term TRUST with his customers. The original BASS TRACKER fishing package was an instant hit — immediately becoming America's favorite fishing boat.
TRACKER® Boats has become America's best-selling brand supported by a national dealer network and by delivering America's best fishing boat values. It's the TRACKER Way.