TRACKER Boats

How Are We Able to Offer Top Quality at Such a Great Price?

With TRACKER®, you get a lot more boat for your money, and it's easy to understand why. Our company is the volume leader in boat manufacturing and sales, allowing us to source materials at lower prices and operate with lower profit margins. And we use Lean Sigma manufacturing principles for maximum efficiency–the same business principles used by leading aerospace, automobile, and medical companies. The end result is that you get a top-quality boat at the best possible, NO HAGGLE NO HASSLE® price, and backed by the TRACKER Promise–the best factory warranty in aluminum boats.



1. The Sales Volume Leader

White River Marine Group - The #1 Recreational Boat Manufacturer in the World

TRACKER boats are built by White River Marine Group, the largest boat builder in the world by volume. Higher volume means lower prices for top quality raw materials and components. This is because serving one large customer is less costly for suppliers than servicing several smaller ones. We pass along our lower costs for materials and components in the form of better retail prices for the final product.

2. Lean Sigma Manufacturing Practices

Eliminate Waste to Deliver High Quality at Lower Cost

TRACKER boats are manufactured using Lean Sigma principles that sustain a culture of continuous improvement, affecting every step of the manufacturing process. Our team members systematically identify and eliminate waste, like defects, excess inventory and unnecessary movement of materials. By utilizing everyone's talents to the fullest, we are able to deliver better quality and value in the boats we build.

3. Vertical Integration

We Build Many of the Components for Our Boats

That's what "Vertical Integration" means. By making many of our own systems and component parts, like livewells, consoles, seats, fuel tanks and trailers, we eliminate costs associated with buying from outside suppliers. By cutting out "middle man" charges for transportation, overhead and profit margins, we are able to give you more boat for the money.

4. NO HAGGLE NO HASSLE Pricing

Fair Prices and Good Deals for Everyone, Every Day, Every Place

Most boats are sold through a process that requires negotiation to reach the final price. This means that many buyers pay more than they have to, while great negotiators get the best deals. TRACKER pricing policy presents the final price up front for everyone to see. And since we need less profit per boat to run our business, our retail prices are pre-set at levels most others reach only by aggressive negotiation. TRACKER Boats NO HAGGLE NO HASSLE prices are consistent across the country, from websites, to advertisements, to retailer showrooms, so everyone can expect the best deal available every day, no matter where you shop.

5. VIP Discount Card

Save up to 20% on Bass Pro Shops® Purchases!

When you buy any new TRACKER boat, you'll receive a VIP Owner's Discount Card, which gives you 20% off leading Bass Pro Shops brands like Johnny Morris® Signature Series rods and reels, RedHead®, ASCEND®, White River Fly Shop®, Offshore Angler®, and more–plus 10% off almost everything else in the store–for up to 2 years! Members of our military receive an additional year of savings.

6. Peace of Mind

Proven Quality Backed by a Leader in the Outdoors

TRACKER owners give their boats high ratings for customer satisfaction. Because of this, the National Marine Manufacturers Association® has recognized TRACKER® Boats with their CSI Award for Excellence in Customer Satisfaction four years in a row. TRACKER boats are backed by the TRACKER Promise™–the best factory warranty in aluminum boats–which includes
  • 5-year bow-to-stern warranty
  • 3-year warranty on powder coat finish adhesion
  • 3-year warranty on factory-installed trolling motor and fishfinder
  • Limited lifetime structural and deck warranty
  • Provisions for transfer to second owner
  • 1-stop factory warranty solution
  • Full coverage throughout the warranty period–no pro-rating
Plus, our trailer warranty protects GALVASHIELD® Impact steel tubing against structural failure due to corrosion for three years. And standing behind our promise is the strength and stability of our parent company, Bass Pro Group, the leader in the outdoors.